Ina Maria Schmid published the first and best available technical literature on the subject of „nail care“.
Only the original publication is able to impart the practical implementation of her knowledge and expertise.
(A book bound in dark blue leather with gold embossing, 310 pages and the Austrian Nail Academy logo)
This book, which is unique in the industry, covers the following content:
►Nail design (acrylic and gel techniques)
►Nail art
►Business administration
►Marketing
►How to deal professionally with client phone calls
►Basic concepts of bookkeeping
►Identifying illness
►Hygiene
►Advertising (advertisements, promotional flyers, websites, business cards)
►How to talk to the bank
►How to manage a studio
►Costing
►Tax law
►Step-by-step guide to dealing with the authorities
►Step-by-step guide to economic independence
Following the publication of her book, Ina Maria Schmid expanded her business into 21 countries with 56 training centres, thereby helping thousands of people to gain a foothold in the industry and become successful entrepreneurs and competitors. The market is growing by around 5,000 nail studios every year.
In 1999, she introduced and popularised throughout the world the competition style that is now used everywhere (raised smile line, shadows along the smile line, monde, 50% C-curve and tunnel shape).
